Portfolio: Where Taste Meets Performance
Profile: New Mexican Textile Furniture Designer
New Mexico-based textile artist blending heirloom and global materials into one-of-a-kind seating
Product: Silk-upholstered club chair with Uzbek suzani
Customer Persona: Art Collector · Narrative-Driven Buyer · Boutique Interior Aesthetic
Product Inspired Scene: A reading nook with travertine floors, stacked design books, and afternoon light.
Ad Creative: “A piece of heritage, reimagined for today.”
Targeting: Architectural Digest, vintage textile collectors, narrative design shoppers
Profile: Collector’s interior designer
Specializes in evoking minimalist or modern spaces with classical statement pieces
Product: early 19th-century French Empire mahogany bergère armchair
Customer Persona: Discerning · well-traveled · emotionally connected to objects
Product Inspired Scene: Capture a quiet yet evocative editorial moment in a late afternoon European study — a Haussmann-style apartment or a neoclassical villa in Lake Como. The hero object is an early 19th-century French Empire mahogany bergère armchair, positioned prominently near tall, arched windows. The chair features deep, rich mahogany wood with beautifully carved dolphin-head armrests, and is upholstered in a muted golden fabric that catches the warm, directional sunlight
Ad Creative: “A Collector’s Bergère Rooted in Empire Symbolism and Timeless Form”
Generated mutiple test personas: The Cultured Collector, The Modern Traditionalist, The Global Tastemaker
Profile: Atelier Naima
Marrakech-Paris atelier blending Mediterranean softness with Parisian restraint in limited edition collections.
Product: Sculptural bouclé daybed with brass base
Customer Persona: Creative Director · Global Luxury Aesthetic · Textile Collector
Product Inspired Scene: Arched sunroom with lime plaster, Berber rugs, and soft afternoon light.
Ad Creative: “Modern softness with a global soul.”
Targeting: Textile buyers, design tastemakers, World of Interiors readers