Portfolio: Where Taste Meets Performance

Profile: New Mexican Textile Furniture Designer

New Mexico-based textile artist blending heirloom and global materials into one-of-a-kind seating

Moodboard for Collector Clara

Performance Results

Objective:
Validate storytelling-driven creative for heirloom seating.

Key Results:
• 2.4x higher conversion rate vs. standard product ad
• 38% lower cost per conversion
• 22% higher ROI vs. marketplace placements

Product: Silk-upholstered club chair with Uzbek suzani

Customer Persona: Art Collector · Narrative-Driven Buyer · Boutique Interior Aesthetic

Product Inspired Scene: A reading nook with travertine floors, stacked design books, and afternoon light.

Ad Creative: “A piece of heritage, reimagined for today.”

Targeting: Architectural Digest, vintage textile collectors, narrative design shoppers

Profile: Collector’s interior designer

Specializes in evoking minimalist or modern spaces with classical statement pieces

Moodboard for Architect Mateo

Performance Results

Objective:
Test aesthetic variations for Empire-period pieces for modern, American tastes.

Key Results:
• 32% lower CPC vs. baseline
• 1.8x higher engagement rate on Pinterest
• Reduced media waste within 5-day test cycle

Product: early 19th-century French Empire mahogany bergère armchair

Customer Persona: Discerning · well-traveled · emotionally connected to objects

Product Inspired Scene: Capture a quiet yet evocative editorial moment in a late afternoon European study — a Haussmann-style apartment or a neoclassical villa in Lake Como. The hero object is an early 19th-century French Empire mahogany bergère armchair, positioned prominently near tall, arched windows. The chair features deep, rich mahogany wood with beautifully carved dolphin-head armrests, and is upholstered in a muted golden fabric that catches the warm, directional sunlight

Ad Creative: “A Collector’s Bergère Rooted in Empire Symbolism and Timeless Form”

Generated mutiple test personas: The Cultured Collector, The Modern Traditionalist, The Global Tastemaker

Profile: Atelier Naima

Marrakech-Paris atelier blending Mediterranean softness with Parisian restraint in limited edition collections.

Moodboard for Atelier Naima

Performance Results

Objective:
Test global-style positioning of sculptural daybed.

Key Results:
• Saved $2,500 in production costs
• 44% increase in qualified traffic
• 29% higher conversion from retargeting

Product: Sculptural bouclé daybed with brass base

Customer Persona: Creative Director · Global Luxury Aesthetic · Textile Collector

Product Inspired Scene: Arched sunroom with lime plaster, Berber rugs, and soft afternoon light.

Ad Creative: “Modern softness with a global soul.”

Targeting: Textile buyers, design tastemakers, World of Interiors readers